Abstracts

ASIAN JOURNAL OF MANAGEMENT RESEARCH

VOLUME 1, NO 1 - 2010

CONTENTS

Vertical Linkage and Firm’s Performance in Supporting Industries in Vietnam
Author(s)- Nham Phong Tuan, Takahashi Yoshi

ABSTRACT

This paper focuses on analyzing relationship between vertical linkages through subcontracting arrangement and firm’s performance in supporting industries in Vietnam. Specifically, we based our research on the theoretical foundations of subcontracting linkages and previous empirical researches to set up three sub-hypotheses about this relationship. These sub-hypotheses are examined by multiple regression analysis methodology on a data sample of 89 firms belonging to supporting industries. The results indicate that subcontracting engaged firms do not differ significantly from market-oriented firms for financial performance. However, among those firms engaged in subcontracting, the firms receiving subcontract more intensively are able to achieve better performance, but intensity of subcontract offering activity has insignificant impact on the performance of a firm. Moreover, subcontractors that have a lesser number of contractors are better for their performance, but contractors that have more subcontractors show a better performance. Like all other researches, this study has some limitations. The biggest constraint may be the small size of the sample and the limited location of the research. In spite of these limitations, this research has considerable implications for academics as well as practitioners. For academics, this study provides one more evidence to the existing literature. For practitioners, this paper implies that subcontractors should improve the intensity of their subcontracting activities. They should also focus on a limited number of contractors. However, the contractors should have many subcontractors to carefully save their supplying sources. Finally, the most valuable contribution of this study may be that it is the first empirical study about this matter in supporting industries in Vietnam as our best understanding.

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A study on the various welfare measures and their impact on QWL provided by the Textile Mills with reference to Salem District, Tamil Nadu, India
Author(s)- A. Sabarirajan, T.Meharajan, B.Arun

ABSTRACT

The Cotton Textile plays a vital role in human life. Textile  industries  are  one  of  the  important industries  of    India for   earning    Foreign   Exchange  and  giving  employment    to lakhs of workers .Because of being a highly labor intensive industry it needs to concentrate more in the area of employee welfare. In this study we selected Salem District in Tamil Nadu, India for identifying various methods and also to identify the effectiveness of the methods. The study shows that 15% of the employees are highly satisfied with their welfare measures.  22 % of the employees are satisfied with their welfare measures.39 % of the employees are average with their welfare measures. 16% of them are in highly dissatisfied level.welfare measures plays important role in employee satisfaction and it results in improved quality of work life.this study throws light on the impact of welfare measures on QWL among the employees of textile mills in Salam district.  

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Impact of Industrial Relations on Employee Productivity
Author(s)- Tamilselvan.R, Bhavani.K

ABSTRACT

In India, the payment of bonus to the industrial employees of the Government of India has been linked to productivity. While clamour is made for productivity-linked wage increase in the management and official circles, trade unions are equally vociferous in resisting such a linkage, not only because they do not treat the existing distribution of income as sacrosanct, but also because they fear that linking wage and bonus payments to productivity is a device to cheat them of their legitimate claim to a living wage. Though there is so much of talk of the importance of growth in productivity for speeding up economic growth, there is little analysis of the concrete situation which can facilitate or hinder improvements in productivity. They gains of the ‘green revolution’ are reflected in the improvements in productivity. But there has not been any reference to the quality of human inputs, as if it does not have much to contribute. In the industrial field, also, new technologies are being introduced and additional capital input of improved quality is being provided to increase production. Larger inputs can give larger returns but that does not necessarily mean improvement in productivity. In all economic organizations, apart from the quality and the quantity of material input, it is recognized on all sides that the quality of the human input is the crucial factor in promoting productivity, consequently in economic growth and development.

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A Study of Patients’ Expectation and Satisfaction in Dindigul Hospitals
Author(s)- Tamilselvan.R, Bhavani.K

ABSTRACT

In today’s competitive environment, hospitals are achieving a phenomenal growth especially in India. The effect of service quality on hospitals has been examined in SERVQUAL Scale framework. Intangible aspects of service performance have a stronger direct effect on service quality of hospitals than tangible aspects. The  hospital administration  members  should  improve  the  intangible  aspects according to the  up to date technological  requirements of the users in order to create  a good image  and service  rendered by the  hospitals among the patients. An analysis covering 221 patients revealed that there was an overall service quality gap between patients' expectations and perceptions. Thus, improvements are required across all the five dimensions, namely, tangibility, reliability, responsiveness, assurance and empathy.
In view  of this  widespread  belief, an attempt has been  made  in the present paper  to study the  service quality  of hospitals with a view  to offer  suggestions to make  overall service quality  in hospitals  more  effective and efficient.

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Critical failure factors in enterprise resource planning implementation at Indian SME
Author(s)- Ganesh L, Arpita Mehta

ABSTRACT

Many companies in developing countries have implemented Enterprise Resource Planning (ERP), to capture its benefits; still there is a lack in examining Critical Failure Factors (CFFs) that influence failure of ERP implementation at Indian Small and Medium-size Enterprises (SMEs). This paper develops an ERP implementation failure model by identifying and ranking the twenty CFFs that differs from existing models in that it has a broader and more holistic focus. It proposes a framework in terms of recommendations for managing these CFFs. A quantitative survey based method was used to collect the data from the Indian ERP consultants. The data collected were analyzed using statistical techniques. This paper argues that Indian consultants often fail in recognizing the technology, vendor, employee, project etc related influence to the ERP implementation, as a consequence for the evaluation of ERP, instead of choosing a system supporting specific business functions. ERP is not just a technological work; it’s a socio-technological challenge, which mandates modifying existing applications and redesigning processes that may put Indian SMEs on the competitive position. Findings are discussed along with the implications of the research for the future work to bridge the current literature gap and provide practical advice for both academics and practitioners.

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Marketing problems of edible oil industry in the state of
Tamilnadu

Author(s)- Dhinesh babu.S, Venkateshwaran.P.S

ABSTRACT

Edible oil is one of the important consumer items. Consumers use it in the preparation of food items every day. The demand for edible oil is growing because of the increase not only in population but also in their standard of living. The production of edible oil is carried out by both large and small firms. Owing to liberalization, the import of edible oil is also encouraged. The Government supplies edible oil through its Public Distribution Shops. Now-a-days, big oil mills go for large-scale production and reap the economies of scale of production. The profit in large-scale units attracts many new firms to the market. The existing small firms are unable to compete with the large firms in marketing their products. Now-a-days, the problem in edible oil market is not one of production but is one of marketing. Even though, there have been many previous studies related to production and economics of large-scale production of edible oil, only a few studies have focused on the marketing of edible oil. In these studies, only the channels of distribution, marketing cost, market margin, package and advertisement have been discussed. But no studies focus on the marketing problems among the edible oil owners.  Hence the present study focuses only on the aspects of marketing problems in the edible oil market.

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Critical success factors for sustainable housing: a framework from the project management view
Author(s)- Abu Hassan Abu Bakar et al.,

ABSTRACT

Housing is the critical issue in global urbanization which have a tremendous impact on the environment – both during construction and through out their. As the key element in urban development, housing plays a vital role in attaining the goal of sustainable development. Effective of project management is becoming increasingly important for sustainable housing to remain competitive in today’s dynamic business environment. This paper is attempted to establish a theoretical framework for project management success factors in sustainable housing development. Review on past literature on the subject were carried out to build the existing research works on the area and to establish critical success factors of project management best practices. At the end of this paper, a new area of managing sustainable housing for future direction of this research was identified. A list of critical success factors for project management practices for sustainable housing development was established.

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Deriving ‘Perishable delivery package’ for medium size retailers
Author(s)- Umadevi.K

ABSTRACT

Large corporate like Reliance Ltd., Bharthi Retail, ‘Tata Chemicals -Total Produce’ venture and many major chain shops have entered the Vegetable and fruits retail market. They have the infrastructure to expand rapidly across metro and suburban area. They also have cold storage facilities to buy in bulk and store for longer period than medium retailers in suburbs. Major suppliers of vegetables and fruits to Chennai suburban medium perishable produce retailers faced high delivery costs and unpredictable sales orders . Suppliers and farm cooperatives preferred large corporate. Due to this , the medium retailers faced erratic deliveries. To overcome the problem, Orthogonal design for  ‘Perishable delivery package’  was developed and Conjoint analysis carried out to determine highest rated Perishable delivery package. The importance value of ‘Type’ (Pack ratio) was found to be highest (42.64) followed by Price (importance value = 20.75). Simulation with the ‘Type’ keeping ‘Price’ constant showed that veg8020 Type (80% vegetables and 20% Fruits) with Price of Rs.50,100, No Return of Rotten stock policy and 15 day credit period was the most preferred ‘Perishable delivery package’. The total utility value of this package was 6.124. This was presented to all the suppliers and was accepted as the default Perishable delivery package. This study gives invaluable insights to Marketing Manager, Brand Manager and Supply chain Managers.

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Global Financial Crisis: Chinese Stock Market Efficiency
Author(s)- Faiq Mahmood et al.,

ABSTRACT

This study endeavors to examine the efficiency of Chinese stock market and how the global financial crisis influences the efficiency of Chinese stock market. In order to determine the efficiency of Chinese stock market we apply efficient market hypothesis of random walk and divide our data sample into two periods: one is before global financial crisis and other one is during crisis. Here we apply ADF, DF-GLS, PP and KPSS tests on stock market returns in order to check the unit root in data series for both Shenzhen and Shanghai stock exchanges separately. The results of the study shows that Chinese stock market is weak form efficient and past data of stock market movements may not be very useable in order to make excess returns and the global financial crisis has no significant impact on the efficiency of Chinese stock market.  

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The Influence of Work-Family Factors on the Relationship between Job Autonomy and Intention to Stay among Single Mothers in Malaysia
Author(s)- Noraani Mustapha, Aminah Ahmad, Jegak Uli, Khairuddin Idris

ABSTRACT

Employee turnover has been a major concern among researchers in human resource development (HRD) area since it has negative impact on organization. This study was conducted to test the mediating effects of work-family facilitation and family satisfaction on the relationship between job autonomy as the independent variable and intention to stay as the dependent variable.  By using self-administered research questionnaire, data was collected from 240 middle age single mother employees. Samples were determined through simple random sampling method whereby six out of 24 single mother associations were selected to obtain research samples.  Descriptive statistical analysis was conducted to describe the respondents.  Pearson Product Moment Correlation was used to determine the relationships among variables and Structural Equation Modeling using AMOS version 16.0 was utilized for model testing and to verify the presence of mediation effects. Then the Soble’s z-test was used to test whether the mediators carry the effect of the independent variables on the dependent variable. The findings indicated that there were positive and negative relationships among variables. The results also established the presence of mediation effects between the independent and dependent variables. Organizations may utilize work-family facilitation and family satisfaction as mechanisms to promote longer retention among employees.

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The different perspective of Managerial and Operational Level toward Customer Relationship Management (CRM) Practice in Thailand
Author(s)- Tanakorn Limsarun, Pacapol Anurit

ABSTRACT

Nowadays, Customer Relationship Management (CRM) has become the important part of business due to the benefit of analyze sale opportunities, campaigns management, personalization to each individual customer, cross-selling and up-selling. It also supports the organization to increase in the level of customer relationships, customer satisfaction, efficiency, effectiveness of its internal processes and higher revenue. Through these advantages a lot of organizations try to invest and put their effort in CRM practice. Unfortunately, many research evidence shows that most of the companies fail to make their CRM effort to pay off. Thus success CRM is required co-operate from the management top down in the CRM installed companies but there is no commonly agreed framework for the effective CRM’s implementation and CRM’s influential factors toward the managerial and operational perspective. Therefore this study will fulfill the gap and highlight the different influential factors. The finding has shown that each part of the organization has to take care for their role and responsibility in order to success in CRM practice.

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Implanting Change in Organization Successfully
Author(s)- Preeti Khatri, Kapil Gulati

ABSTRACT

Change management incorporates the organizational tools that can be utilized to help individuals make successful personal transitions resulting in the adoption and realization of change. This concept is not new to Indians, because change management programmes were conducted for Ministers in the Indian government and civil service officers during the 1980s. In present scenario all organizations are involved in fight of success, to achieve they need to be change in all aspects. Change should be implanted in smooth way not the terrific one. Change; to be adapted by all concerned requires adequate planning, sharing of information, generating ideas, understanding the current situation, preparation, evaluation, and reinforcing. None of the above can be done without the full and complete support from the human resources. Before adapting change, the methods to be used in the process have to be decided upon and the time frame in which the results are expected should also be decided. 'Scaring people is not the answer. One must try to appeal to them.

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Economic Contribution and Analysis of Supply Chain of Tongan Squash Pumpkin Industry
Author(s)- Suwastika Naidu, Anand Chand

ABSTRACT

Agriculture is the most crucial sector in the South Pacific Island Countries and similarly in Tonga it plays a pivotal role in economic growth and development.  In particular, the export of squash pumpkins from Tonga to Japan is one of the few successful stories of agricultural export from the South Pacific Island Countries.  During 1990s, the squash pumpkin industry uplifted the Tongan economy from negative growth to a 5.4% growth in 1999 (Asian Development Bank, 2005, as cited in Kautoke-Holani, 2008).  This demonstrates the greater economic importance of squash pumpkin industry in Tonga.  The squash pumpkin industry further contributes to the Tongan economy via its backward and forward linkages in the supply chain.   Against this backdrop, this paper will examine the economic contributions of the squash pumpkin industry in Tonga.  The paper will also analyse the supply chain of the Tongan squash pumpkin industry.    

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Creating Successful Brand Experience for pharmaceutical products in India
Author(s)- Das.P.K

ABSTRACT

The competitive marketing is all about war, warriors and wealth. In their bid to generate more wealth, marketers have always struggled to discover new warriors called brands. A strong brand enjoys a strong network of associations – attributes, benefits, personality etc- which bestow the brand its equity advantages. It is perceptual. Although legally owned by the company, it is possessed by people. When one takes into account the commonality amongst successful brands, perhaps, the only answer would be their unfailing loyalty to the core concept. Today, the market place is radically different as a result of major, and sometimes interlinking, societal forces that have created new behaviors. Deregulation and privatization have brought in intense competition from domestic and foreign brands. Although there has been substantial increase in  consumer buying power, greater variety of available goods and services, entry of private brands, the ability to compare notes and an amplified voice to influence peer and public opinion through social media have thrown unprecedented challenges for marketers. This paper tries to analyze these issues.  

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Corporate Characteristics, Governance attributes and the extent of Voluntary disclosure in Bangladesh
Author(s)- Md. Abdur Rouf

ABSTRACT

The aim of this paper is to examine the linkages Corporate Characteristics, Governance Attributes and the Extent of Voluntary Disclosure in the annual reports of listed companies of Bangladesh. The paper is based on a sample of 120 listed non-financial companies in Dhaka Stock Exchanges (DSE) 2008. The study is used ordinary least squares regression model to examine the relationship between explanatory variables and voluntary disclosure. Using an unweighted relative disclosure index for measuring voluntary disclosure, the empirical results indicate that a positive association between board size and voluntary disclosure, board leadership structure and voluntary disclosure and between board audit committee and voluntary disclosure. In contrast, the extent of voluntary disclosure is negatively related to proportion of INDs, ownership structure and net profitability.

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Roles of Language in Tourism Organisational Management
Author(s)- Thavorn Thitthongkam, John Walsh

ABSTRACT

Language plays an imperative role in tourism organisational management. It facilitates communication among staff of head quarters and subsidiaries. It creates abilities to improve customers’ satisfaction, to enhance and maintain skills of tourism staff, to motivate international tourists, and to increase better understanding on demand and culture. Subsequently, personnel with language skills are becoming more and more necessary for tourism organisational management. However, roles of language in tourism organisational management are not understandable clearly to tourism staff and related personnel at managerial level. This paper is an exploratory analysis of the roles of language in tourism organisational management. Ideas for tourism organisational management and development and other related issues with respect to roles of language are pointed out. This paper also encourages practitioners to pay attention on the language issue. Collaboration among educational providers and tourism organisations is required if they want to compete in the global market.

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Study of the relation of Customer Service and Entrepreneurial Opportunities
Author(s)- Seyed Mohammad Sadeq Khaksar et al.,

ABSTRACT

Competition in a world, that quality of products getting closer to each other every day is based on the quality of the customer service. Nowadays, customer service can be considered as an innate element of industrial products. Therefore, many huge companies including car manufacturers also utilized it as an entrepreneurial opportunity for more profitability. On this basis, this article has tried to study the effect of customer service on entrepreneurial opportunity (based on the market and products). Present study is practical, descriptive and is of correlative type. Hence, hypothesis of the study will be analyzed using path analysis test in structural equation model, regression test, ANOVA, and with the help of LESREL 8.5 and SPSS 16 software. The population sample of the study is all of the Samand  car owners in Tehran which have bought their cars in 2009. Results of the study show that customer service of Iran-Khodro Company is effective on entrepreneurial opportunities based on the market. Therefore, market development and cost leadership strategies (dimensions of entrepreneurial opportunity based on the market) can be utilized as entrepreneurial opportunity.

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An exploratory study on consumer buying behavior in Pakistani perspective
Author(s)- Mumtaz Ali, Jing Fengjie, Naveed Akhtar Qureshi

ABSTRACT

The main purpose of this study is to find out the reasons why customer behaving differently at the time of purchasing goods/services. The factors such as family structure, country of origin, age, culture, and advertising have an impact on an individual’s way of thinking and ultimately on consumers’ decision making process, where as price is associated to product. Further more this study will provide a detail view of the consumers’ way of thinking and will investigate the degree of association of five factors i.e. family structure, country of origin, age, culture and advertising on buying behavior. The all previous studies on consumer behaviour mainly focused on finding out the cultural influence on buying behaviour. But this research will in depth evaluate all those factors such as price, family structure, country of origin, age, culture, and advertising in context of Pakistani consumers’ buying behavior. These factors have been studied to a great extent, but very small numbers of marketing researchers have applied AHP approach in context of consumer buying behavior. For this purpose a survey was conducted based on personal interviews and focus groups. After that   AHP – Analytical Hierarchy Process technique has been applied to investigate the interaction of one factor over another. These factors are also prioritized to see the priority of one factor over another. The results of study in detail show that only the price is a factor associated with product; while all remaining factors have great degree of association and impact on consumer psychology and ultimately on consumer’s decision making process.

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Self-Medication, Doctor and Marketing of OTC Products
Author(s)- Rajesh Uttam Kanthe

ABSTRACT

This paper reviews current market­ing practices in the pharmaceutical sector, and their impact on consumer and doctor behavior. It identifies negative impacts which include misleading advertising, disease mongering and rising costs. It argues the need to move from indus­try self-regulation to an independ­ently monitored code of practice by doctors for pharmaceutical marketing. When a great and noble profession and the forces of globalization interact, drama is likely to happen. This has been true where the profession of medicine and the pharmaceutical industry are concerned. On display in the relationship between doctors and drug companies are the magnificence and weaknesses of the medical profession-- its noble aspirations and its continuing inability to fulfill them. Also on display are the power, social contributions, and occasional insincere of a very profitable industry whose products contribute in important ways to the health and long life of the people, but an industry that at times employs methods that are deeply troubling and even immoral. Rural India and modern India put their thrust on self medication in treating minor ailments not as like in Europeans who put their trust in the neighborhood pharmacist, North Americans rely more on the advice of doctors. In countries where healthcare infrastructures and economies are developing, opportunities exist to lessen the considerable burden consumers currently put on doctors and help governments reduce their healthcare expenditure. Self medication using over the counter products in India is seen to be common. OTC Products Medico-marketing, is the business of advertising or otherwise promoting the sale of OTC pharmaceuticals or drugs.

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Personality traits in relation to Job satisfaction of Management Educators
Author(s)- Harold Andrew Patrick

ABSTRACT

Personality is one among the many factors that act as a source of job satisfaction Locke (1976). The idea can be traced back to the Hawthorne Studies (Roethlisberger, 1941). Schneider and Dachler (1978), noted that job satisfaction seemed very stable over time, and that it might be the product of personality traits. 175 management faculty members from 25 business schools were surveyed adopting standardized tools. This study assesses Big Five personality traits and General Job Satisfaction. The findings will aid management institutions in selecting, and retaining faculty as higher job satisfaction is linked to higher levels of productivity, effectiveness and commit.

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Weighting the Criteria of Brand Selecting in Beverage Industries in Iran
Author(s)- Naser Hamidi et. al.,

ABSTRACT

This research attempts to introduce important criteria which have effects on selecting the best brands in beverage industries in Iran, also to evaluate the weight of each criterion for selecting the best brand in the case Persian beverage market. Weighting methods are divided into two categories: objective methods and subjective methods. In this paper entropy were selected from objective methods and Analytic Hierarchy Process (AHP) were selected from subjective methods which lead in two weight vectors, then integration of both vectors results in the effect coefficient of brand selecting criteria. Experts’ opinions are gathered by questionnaire. Then the major criteria weights are analyzed using the analytic hierarchy process and entropy, final weights are then determined using the compromised weighting method. Brand resonance performs the most important role among all criteria by Persian consumers of beverage products. Many consumers are not fully informed when shopping for products and services, reliance on known and recognized brand names becomes important. First we gathered the most important criteria of brand equity from literatures, which could be listed as, corporation ability association, brand awareness, quality perception, brand resonance, brand extensibility, price flexibility, and repurchase intention.

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Behavior of Information Asymmetry during SEOs Issue Process: Evidence from China
Author(s)- Humera Shahid et. al.,

ABSTRACT

This study examines the behavior of information asymmetry around different announcement dates involved in seasoned equity issue process in China. This study contributes three major findings. Firstly, SEOs announcement effects are found more negative on issuance date as compared to different announcement dates. In addition, among different announcement dates more stock price decline is observed on board of directors meeting date. Secondly, the study find support that price decline on announcement dates is due to information asymmetry between the mangers and outside investors, in addition, level of information asymmetry decrease on subsequent announcement dates. Finally, the study reports that on issuance date higher stock price decline is due to buying and selling imbalance exerted by supply of additional shares in the market on issuance date.

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Capital Structure of Indian Corporate: Changing Trends
Author(s)- Ashok Kumar Panigrahi

ABSTRACT

Since the liberalization of Indian economy, there has been an upsurge in research on company finance, particularly aimed at understanding how companies finance their activities and why they finance their activities in these specific ways. In practice, it is observed that finance managers use different combinations of debt and equity. The present study is aimed at to find out the trend and pattern of financing by the Indian companies before and after the liberalization. The sheer size and diversity of the Indian capital market are, on their own, more than sufficient reasons for investigating Indian company financing in depth. In addition, the liberalization of the market offers a unique laboratory for evaluating the development of companies as liberalization proceeds. In this study, we attempt to compare and contrast the capital structure of Indian corporate before and after liberalization. Going beyond this, we examine the impact of liberalization and changes if any noticed due to liberalization, on the capital structure of Indian companies. Effort is also made to analyze the capital structure decisions of Indian companies in the recent past.The present study is aimed at to examine the changing trend of the capital structure financing pattern of Indian companies during pre and post liberalized era as well as in the recent past.

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Constructs of Quality of Work Life– A Perspective of Textile and Engineering Employees
Author(s)- Mu.Subrahmanian, Anjani.N

ABSTRACT

The success of any organization is highly dependent on how it attracts recruits, motivates, and retains its workforce. Today's organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. Therefore, organizations are required to adopt a strategy to improve the employees 'quality of work life' (QWL) to satisfy both the organizational objectives and employee needs. This article reviews the meaning of QWL, analyses constructs of QWL based on models and past research from the perspective of Textile and Engineering employees in Coimbatore District of Tamil Nadu. The Constructs of QWL discussed are Job satisfaction, Compensation, Human Relation, Working Condition, Grievance, competency development, Stress and well-being. The article concludes that QWL from the perspective of Textile and Engineering employees is challenging both to the individuals and organizations. The implications of this meaning and constructs for future research in QWL from the perspective of Textile and Engineering employees are discussed.

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Factors Influencing Investment Decision of Generations in India:
an Econometric Study

Author(s)- Prashant Kumar Mishra, Gaurav Kabra, Manoj Kumar Dash

ABSTRACT

This study aims to gain knowledge about key factors that influence investment behavior and ways these factors impact investment risk tolerance and decision making process among men and women and among different age groups. The individuals may be equal in all aspects, may even be living next door, but their financial planning needs are very different. It is by using different age groups along with Gender that synergism between investors can be generated. In this context, demographics alone no longer suffice as the basis of segmentation of individual investors. Hence keeping this in mind, the present study is an attempt to find out Factors which affects individual investment decision and Differences in the perception of Investors in the decision of investing on basis of Age and on the basis of Gender. The study concludes that investors’ age and gender predominantly decides the risk taking capacity of investors.

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